Thailand’s Tourism Troubles Hit Expat Businesses in Hua Hin

Smiling expat business owners working behind a bar in Hua Hin, Thailand, highlighting the human side of tourism downturn impacts

In 2025, expat businesses in Hua Hin are facing tough times as fewer tourists visit Thailand. This article explains why tourism is down and how expat-owned cafes, hotels, and shops are coping. It also looks at what the Thai government is doing to help boost local tourism and support struggling businesses.